Head of Marketing at ADRES · Abu Dhabi
Ahmed ShakerMarketing that moves the number.
For eighteen years I've built marketing where brand, performance, CRM and now AI agents work as one system, across PropTech, real estate, education, government, insurance, and hospitality.
- Chapters
- 6
- Industries
- 5
- Based in
- UAE
the number
first, coffee
focus mode: on
ten teams, one path
in sales supported with 100s of millions from marketing within 72 hours of a launch
Manchester City Yas Residences, Phase 1
more qualified leads in three months
Ohana Development
growth in the share of hotel bookings made direct on the website
Premier Inn Hotels
of agentic website leads qualify, against 22% from social lead forms
ADRES · ThinkProp
What I do
Five disciplines,run as one.
Most marketing teams are organised by channel. Results come from the joins between them. This is where I spend my time.
the joins are where it works →
- 01
Brand, product and communication
Positioning, identity, launches and PR. Making a company easy to understand and hard to forget, from a new agency's logo to a government partner's repositioning.
- Brand strategy
- Product launches
- Positioning and identity
- Product marketing
- Go-to-market
- Marketing communications
- PR
- ATL, BTL and TTL
- 02
Events management
Sponsorships, signings and launch events: for ADRES, ThinkProp's sessions at the International Property Show and its MoU with ADREC at LIVEX; at Ohana, launch events that turn guests into leads.
- Launch events
- Panel discussions
- Sponsorships
- Signing ceremonies
- Stage setup
- Event logistics
- Vendor management
- Lead capture
- Strategic partnerships
- 03
360 digital and social
Search, social, display, programmatic and content, planned around one funnel and measured on revenue, not reach.
- SEM
- SEO, AEO, GEO
- Paid social
- Social listening
- Sentiment analysis
- Programmatic
- Media buying and planning
- Omnichannel marketing
- Lead generation
- Content
- 04
Customer and user experience
Websites, landing pages and purchase funnels designed, tested and redesigned until the conversion rate says they're done.
- UI and UX design
- CRO
- A/B testing
- Heatmaps
- Landing pages
- Purchase funnels
- Websites
- E-commerce
- 05
AI, data, agents and CRM
Dashboards that inform decisions, CRM journeys that nurture, and specialist AI agents that take the busywork out of a marketing team.
- Agentic AI
- AI transformation
- Data science and analytics
- Board dashboards
- Performance dashboards
- CRM and automation
- CRM journeys
- MCP and API integrations
- SQL
The journey
Eighteen years.Five industries.One path.
My career reads best as a road, not a list. Each ring is a chapter you can fly into: the brief, the work, the numbers, the people.
years
Education
years
Government and investment
years
Insurance and finance
years
Hospitality, F&B, travel and tourism
years
Real estate and PropTech
Selected work
Case studies withthe receipts.
LinkedIn recommendations
In theirwords.
From students and colleagues I had the pleasure to work with and learn from.
All recommendations on LinkedInAhmed is very knowledgeable in the field of Digital Marketing, and great at sharing his learning with the wider team. As my manager, he has been a great coach and my understanding of Digital Marketing has developed significantly - both technically and how to challenge results. I look forward to continuing to work with Ahmed in the future!
Have a launch, a brand or a funnel that needs a sharper plan?
Tell me what you're working on. I'll reply with a first point of view, not a sales pitch.
your brief, my playlist
yes, it's really me
AI in marketing
I don't just talk about AI.I run a team of agents.
AI runs mostly at the core of my job and daily work: research and strategy, content and creative, search, websites, data and CRM. It gets the team to better ideas faster and puts brands where people now ask their questions. Agents are part of the team, people approve every output, and I train teams to work the same way.
From idea to draft, faster
AI helps with research, copy, design, video and voice, so good ideas reach a first draft sooner.
Found in AI answers
Search optimisation that gets a brand quoted by AI assistants. In my work, AI answers have brought in a good number of valuable leads on top of paid search.
Agents and automation
Specialist agents and automated customer journeys take the busywork off the team, with a human in the loop on every decision.
How the work gets made
Coffee first.Then the playlist.
Good marketing is mostly connecting dots other people walked past. My day runs the same way: a cup to think, a page to sketch the joins, AirPods in to build, then the numbers to tell me if I was right.
where the dots get joined
01
Conceptualise · coffee
Coffee first, then the big idea: the angle, the story, the reason anyone should care.
02
Strategise · sketch
Pen on paper: positioning, audience, channels and data, joined into one plan.
03
Build · music
AirPods in. Campaigns, funnels, CRM journeys and agents, built and tested.
04
Measure · results
Dashboards, not adjectives. Keep what moved the number, cut what didn't.
Some of the best work starts before anyone asks for it.
Work with me
Let's partner.Your next chapter, our next win.
On stage and in class
Teaching makesthe thinking sharper.
Conference talks in Amsterdam and Dubai, diploma courses at the University of Dubai, and workshops for tourism and hospitality professionals.
- University of Dubai
- Canadian University Dubai
- Unleashing CX, Amsterdam
- SIGMA, Dubai
- MODUL University
- Sharjah Tourism
- Masterclassing, Dubai
Insights
